Sponsored Content
Fonterra launches wellbeing nutrition solutions brand
12 Sep 2022Fonterra is taking another step in implementing its strategy to be a leader in nutrition science and innovation with the launch of a new wellbeing solution brand, Nutiani
Fonterra is taking another step in implementing its strategy to be a leader in nutrition science and innovation with the launch of a new wellbeing solution brand, Nutiani
The new business-to-business brand is targeted at both the multi-billion-dollar medical and everyday wellbeing nutrition markets.
Fonterra’s Chief Innovation and Brand Officer Komal Mistry-Mehta says the creation of the new brand brings to life concepts that help customers tailor their products to meet consumers’ evolving wellbeing nutrition needs.
“Our health and wellbeing customers are facing growing pressure to accelerate their innovation pipeline to respond to these dynamic consumer demands, yet they face common challenges during new product development and are looking for partners to fill their capability gaps."
“Nutiani answers this need by providing a suite of solutions which help customers tackle the pain points associated with each step of the innovation journey – from identifying the opportunity to validating the final product.”
Nutiani will offer end-to-end solutions to customers through a combination of wellbeing nutrition products, concepts and services that leverage the Co-op’s intellectual property and investments in research.
“We see a clear opportunity to win in critical segments of the global wellbeing nutrition space. Fonterra’s deep expertise in nutrition science gives us an incredible advantage here.
“We will use Fonterra’s existing expertise in nutrition science to develop targeted solutions, while opening up opportunities for strategic partnerships to deliver access to new markets and consumers,” says Ms Mistry-Mehta.
The opportunity for the Co-op is significant. The global markets for physical, mental and inner wellbeing nutrition are growing at 6% per year and worth US$66 billion today, while medical nutrition is valued at US$50 billion and growing 5% annually.
“There’s no doubt that people are paying more attention to wellbeing and managing it through diet. Research shows 96% of consumers actively manage their wellbeing, with more than half of these consciously managing their diet to improve their wellbeing,” says Ms Mistry-Mehta.
“To create a greater impact in the health and wellbeing space, we must not only capture the opportunities we see today but also look to the future, helping our customers stay ahead of the curve.”
The numbers:
- The global markets for physical, mental and inner wellbeing nutrition are growing at 6.1% per year and worth US$66 billion.
- Medical nutrition is valued at US$50 billion and growing 5% annually.
- 90% of global consumers believe that being healthy involves looking after all aspects of wellbeing, including physical and mental. (Source: Nutiani Wellbeing Research)
- 96% of consumers actively take steps to manage their wellbeing, including maintaining a healthy and balanced diet. (Source: Nutiani Wellbeing Research)
- 56% of consumers manage their health via their diet. (Source: IPSOS Nutiani, Consumer Wellness Research (August 2021))
Related news
dsm-firmenich marks milestone in ampli-D® authorization with EU approval of calcidiol as a novel food
8 May 2024
dsm-firmenich, innovators in nutrition, health, and beauty, has announced the approval of its ampli-D® calcidiol monohydrate ingredient as a novel food in the EU by the European Commission.
Read moreAppeal with affordability without losing quality
7 May 2024
As Brenntag we will have 2 online presentations in occasion of Vitafoods
Read moreUnleashing the nutritional power of protein
7 May 2024
As Brenntag we will have 2 online presentations in occasion of Vitafoods
Read moreArla Foods Ingredients targets ‘holistic hydration’ at Vitafoods Europe
2 May 2024
Arla Foods Ingredients introduces new functional water concepts at Vitafoods Europe, meeting consumers' demand for health-focused beverages. These concepts, like Lacprodan® ISO.WaterShake, offer holistic nutrition with added functional ingredie...
Read moredsm-firmenich to unveil Humiome® B2 – the first ‘biotic’ vitamin powered by patented Microbiome Targeted Technology™ – at Vitafoods 2024
1 May 2024
Kaiseraugst (Switzerland), Heerlen (Netherlands), [April 25, 2024] dsm-firmenich, the leading innovator in health, nutrition and beauty, today announces that it will launch Humiome® B2, the world’s first ‘biotic’ vitamin, at Vi...
Read moredsm-firmenich AND LALLEMAND HEALTH SOLUTIONS UNITE TO LAUNCH SYNERGISTIC SYNBIOTIC SOLUTIONS FOR EARLY LIFE NUTRITION
1 May 2024
Kaiseraugst (Switzerland), Heerlen (Netherlands), 24 April 2024 dsm-firmenich, innovators in nutrition, health and beauty, and Lallemand Health Solutions, pioneers in probiotics, today announce a groundbreaking partnership to launch new synergistic ...
Read moreRoquette to Spotlight Pea Starch Technology at Vitafoods 2024 with Latest Addition to Leading LYCAGEL® Plant-Based Softgel Excipient
1 May 2024
Roquette Pharma Solutions, booth K148, Vitafoods Europe, Geneva, Switzerland, 14-16 May 2024 La Madeleine, France – April 23, 2024. Roquette, a global leader in plant-based ingredients and a leading provider of nutraceutical and pharmaceutical...
Read moreTransform Your Hair Care Routine with Aloe Vera Extract
1 May 2024
The journey of aloe vera in hair care is as rich as its nourishing properties. Across cultures and generations, this green wonder has been used for a variety of medical and beauty purposes. Its legacy spans centuries, deeply ingrained in the rituals of...
Read moreCost-effective alternatives
1 May 2024
2024 the year of the ‘conscious consumer’ The concept of the conscious consumer is a state of mind identifying global trends that are of growing importance to consumers. Alongside sustainability and health ,...
Read moreEnjoying healthy eating
1 May 2024
2024 the year of the ‘conscious consumer’ In our latest research on the top trends that will drive food and beverage innovation this year, we have revealed that consumers are moving away from ‘passive consumption’ a...
Read more