News
PepsiCo brings Bubly flavor drops to its SodaStream machines
20 Oct 2020PepsiCo is combining two of its sparkling water brands with the introduction of Bubly Drops for its SodaStream platform. The drops will be available in six flavors – Grapefruitbubly, Blackberrybubly, Limebubly, Strawberrybubly, Mangobubly and Cherrybubly – beginning in January 2021.
With the release of this newest sparkling water option for consumers, PepsiCo is further investing in the sparkling water category as it works to build its portfolio in a manner that does not rely so heavily on its namesake soda and instead takes advantage of growing categories. Sparkling water has quickly become a notable category in the beverage segment. Sales of the bubbly H2O beverages outpaced still water for the last several years, and Euromonitor International anticipates that the category will reach $3.1 billion in sales by 2022.
Unsurprisingly, many beverage giants are looking to tap into the growth withing the sparkling water segment. PepsiCo did so in a big way with its purchase of the SodaStream system for $3.2 billion and the release of its Bubly line two years ago. However, the legacy beverage corporation has some stiff competition from other powerhouse competitors. Coca-Cola released its Aha brand this year and Nestlé has longtime favorites like Perrier and Acqua Panna. There is also LaCroix, who remains the industry leader in the U.S. for flavored sparkling water.
PepsiCo is taking a slightly different approach through this partnership between its two brands to both personalize the sparkling water experience for the individual as well as bring it into the home. With many people still limiting the amount that they leave their homes, the creation of out-of-the-house dining and product experiences in the home has risen in popularity. This SodaStream-Bubly combo is tapping directly into that trend and is also aligning itself with sustainability.
Sustainability has remained of primary concern for consumers and has even gained importance as the pandemic hit the world. A Kearney report revealed that this April, 12% more consumers say they considered the sustainability of a product when making a purchase as compared with the same time last year.
Furthermore, by eschewing the individually packaged option in favor of at-home, by-the-liter Bubly-flavored sparkling water, consumers are more than likely going to be saving money – a consideration for many as the economy has suffered in the last year due to the pandemic.
This flavor additive duo is in addition to the flavors already available on PepsiCo’s SodaStream system. Current offerings include options to make sodas, fruit juice, kombucha and lemonade.
Related news
Ultra-processed food intake in South Africa at concerning levels, study suggests
19 Mar 2024
As South Africa considers introducing front-of-pack warning labels and strict marketing limits for unhealthy foods, research has found that low-income South Africans get around half of their calories from ultra-processed foods (UPFs) – “a cause for con...
Read moreAs Gen Z shies away from alcoholic drinks exotic flavours are the big draw
11 Mar 2024
With Gen Z drinkers proving to be the driving force behind the sober curious movement, we spoke to Bax Botanics, an artisanal distiller of zero-alcohol botanical beverages, to find out what appeals to its younger drinkers.
Read moreYoung consumers' demand for functional ingredients is driving change in the beverage industry
11 Mar 2024
Younger consumers are blurring the boundaries between food and beverage – demanding a wide variety of functional ingredients, but in a drinkable format that compliments their on-the-go lifestyles.
Read moreBrazilian manufacturers must comply with warning label regulation, says court
7 Mar 2024
The Federal Court of São Paulo has ruled that Brazilian manufacturers must comply with front-of-pack labelling regulation that requires unhealthy products to feature warning labels, scrapping a last-minute one-year extension.
Read moreMacauba oil emerges as potential rainforest-friendly palm oil alternative
1 Mar 2024
Producers and researchers consider the rainforest-friendly credentials of Macauba palm oil and whether its sustainability credentials offer an opportunity to replace palm oil.
Read moreJelly Drops made of 95% water tackle dehydration among seniors
27 Feb 2024
Specialised nutrition startup Jelly Drops makes small jelly drops that contain 95% water and added electrolytes and vitamins to combat dehydration among elderly people and those with dementia who often forget to drink– a common yet previously underserv...
Read moreMycelium to move beyond plant-based applications
12 Feb 2024
As mycelium development kicks off in 2024 with new multi-million investment, product development, and retail expansion, manufacturers lean into launches.
Read moreUK High Court allows Oatly to use 'milk' on packaging
17 Jan 2024
Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.
Read moreChobani expands drink presence with La Colombe acquisition
16 Jan 2024
Greek yoghurt giant Chobani has purchased US coffee brand La Colombe Coffee Roasters for $900 million, furthering its expansion into beverage categories like coffee, oat milk, creamer and ready-to-drink offerings.
Read morePepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins
10 Jan 2024
PepsiCo has revealed details of two nutrition goals that look to reduce sodium and boost consumption of legumes, whole grains, and plant-based proteins as part of the multinational’s expanded convenient foods portfolio.
Read more